Marketing and Web
Web and SEO Specialist
You build and maintain client websites and run their search optimization, and when client work is light you keep our own site and marketing moving. You'll work in existing themes and page builders, with no blank-canvas design and no code.
The job
This role serves two audiences, our clients and Tech Dynamix itself, and client work comes first whenever the pipeline is active. You build and maintain websites for our clients and run their search optimization, then report back to each client on what changed and what it produced.
The secondary work is our own marketing: our website, what we publish, our campaigns and the vendor co-op programs that currently go unused. When client demand is light, that's where your time goes.
You'll work inside existing themes and page builders, so you don't need to design a site from a blank canvas or write code.
This is a full-time, exempt position reporting to the Owner and General Manager.
What you would be doing
Client websites, which come first
- Build client websites in WordPress themes, page builders and comparable platforms
- Maintain live client sites: content changes, plugin and platform updates, and the fixes nobody else is going to notice
- Work directly with client business owners to gather what they need, show them options, and agree what's in scope
- Run several client projects at once and hold the dates you committed to
- Track your time against client work accurately, because some of it is billable and some is delivered under a managed services agreement
Client search optimization, which also comes first
- Keyword research and competitive analysis for client businesses
- On-page work: titles, metadata, headings, internal linking and content structure
- Local search: Google Business Profile, citations and location pages, which is what most of our clients need
- Client reporting that explains ranking and traffic movement in business terms
Our own marketing, when the client pipeline allows
- Own the Tech Dynamix website
- Write and publish blog posts and service pages on a regular schedule
- Interview our engineers and our clients, and turn that into case studies with outcomes somebody could check
- Build campaign landing pages, and measure what they converted
- Run the social accounts, and send email campaigns to people who asked for them
- Administer vendor and manufacturer co-op marketing programs and market development funds
- Report on site and campaign analytics with your interpretation attached, never as a bare data export
What you need
Applicants must meet all of the following.
- Professional experience building and maintaining websites in a content management system or page builder
- Hands-on WordPress experience: themes, plugins, and a page builder such as Elementor, Divi or Beaver Builder, or equivalent depth in another platform
- Search optimization experience you can explain concretely, including what you changed and how you measured what moved
- Working proficiency with Google Analytics and Google Search Console
- Experience working directly with clients or external stakeholders, gathering requirements, setting expectations and delivering to a date
- The ability to run several projects at once without dropping a commitment
- Clear written English, and the ability to edit your own work
- Legal authorization to work in the United States without sponsorship
- Able to work a hybrid schedule, with in-office days at our Lake County or Summit County office
Send links to at least three live websites you personally built or substantially rebuilt, plus one search result you can walk through in an interview. The portfolio is the application, and we can't consider an application without it.
What helps
- Agency or freelance work building sites for several clients at once, which is the closest thing to this job
- Local search and Google Business Profile management
- Email marketing platform experience
- Enough HTML and CSS to diagnose a theme or layout problem
- Working design ability in Canva, Figma or Adobe, enough for clean graphics
- Marketing for business-to-business or professional services companies
- Vendor co-op, market development fund or channel marketing program experience
- Familiarity with website hosting, DNS and certificates
What this role is not
- Not a visual design role. You'll work inside existing themes and page builders, and if your background is blank-canvas design and you want to art direct, you'll find this constraining
- Not a development role. There's no custom theme development and no application work. Light HTML and CSS for troubleshooting is useful, but writing code isn't the job
- Not a pure content marketing role. Roughly half your time goes to building and maintaining other companies' websites to a deadline
- Not an agency-supported role. There's no team behind you: you build it, publish it, optimize it and report on it
What good looks like in a year
- Client website projects delivered on the dates you committed to, without anybody escalating
- Every client site under management current and working
- Measurable organic search improvement for clients on the local and service terms they care about
- Client reporting a business owner can read and then act on
- The Tech Dynamix website current and publishing on a regular rhythm
- The vendor co-op marketing money that's available to us put to use
Working conditions
The role is hybrid, split between home and one of our offices, with occasional travel to client sites to gather requirements, or to interview people and take photographs for case studies.
Benefits for every role
Every role at Tech Dynamix includes these benefits.
Health plan
A company health plan with the company paying 100 percent of your coverage. There is no network, so you choose your doctors and hospitals, and a care coordinator handles the scheduling and the billing questions. Dependents can be added at group rates.
Direct Primary Care
The company also pays your membership at Maple Health DPC. Checkups, sick visits, most labs, and basic prescriptions are covered by the membership, and you reach your doctor by phone or text instead of starting a claim.
401(k) matching
The company matches the first 3 percent of your pay dollar for dollar, then half of the next 2 percent. Put in 5 percent and the company puts in 4.
Paid time off
PTO accrues every pay period, and the rate grows with your length of service. Up to 80 hours carries into the next year.
Ten paid holidays
Six company holidays, plus four floating days a year that you choose and your supervisor schedules.
Paid weekly
Payday is every Friday, by direct deposit, for the week before. Most of this industry pays twice a month.
A schedule with some give
Eight hours inside an 8:00 a.m. to 6:00 p.m. window with a full hour for lunch. Eight to five and nine to six are both normal, and other shifts get approved.
Training and certification
Certifications paid for and time made for them, plus leadership tracks and internships.
Bereavement leave
Three paid days for an immediate family member, and one paid day for an extended family member, somebody you were close to, or a pet.
Mileage and expenses
Approved travel is reimbursed on a submitted log, and business expenses on itemized receipts. Your commute is not travel, and nobody pretends otherwise.
Donation matching
Give to a cause you care about and the company gives alongside you. What you support is yours to choose.
Referral program
Rewards for referrals, for everybody on the payroll rather than only the people in sales.
Apply for this role
Send your resume and a few sentences about why this role interests you. There's no account to create and no long form to fill out.
Equal employment opportunity
Tech Dynamix is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. Reasonable accommodations are available on request during the application process. Ask, and it will be arranged.